Editorial guidelines

Our guides are meant to help you improve your email marketing. So that you can trust the articles, we follow these rules.

Who writes

All articles are written by Szymon Wolowicz, founder of Emailfy. We write about topics we work on ourselves in our clients’ Klaviyo and Shopify accounts.

How we research

• We check features and settings in the official documentation of each provider, above all the Klaviyo Help Center.
• We only state figures with a source. Every source is numbered at the end of the article, with a link and the date we accessed it.
• We only mention experience from client projects when it is documented, and without confidential data.

How we check

• Before publishing, we check every article for factual accuracy and whether the labels still match the current interface.
• Articles on data protection and consent explain our practice and are not legal advice.

How we update

Every article shows when it was published. We only change the “Updated” date when we have genuinely revised the content, not for small corrections.

Transparency

Emailfy is an agency for email marketing with Klaviyo and Shopify. So we write about services we offer ourselves, and we point this out at the end of every article. There are no paid articles or affiliate links in our guides.

Found a mistake?

Write to us at szymon@emailfy.de. We check every note and correct the article where needed.