Klaviyo guides for Shopify stores
Klaviyo is the email tool we work with every day. Here we show you how to build segments that make sense, which settings matter and when Klaviyo is the right choice for your shop.
Articles in Klaviyo
2 articles- Klaviyo
Klaviyo segmentation: the 10 most important segments for e‑commerce
Klaviyo segmentation for online stores: the 10 most important segments from Engaged to Cart Abandoners, each with a condition to copy and a use case.
- Klaviyo
Klaviyo vs Mailchimp: Which tool is better for e‑commerce?
Klaviyo vs Mailchimp compared: free plans and prices according to the vendors, Shopify integration, flows, segments and reporting. Which suits your shop?
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Who writes about this
Szymon Wolowicz
In email and CRM marketing for e-commerce since 2023. From 2024 to 2025, CRM specialist at ondevi GmbH and MAILODY GmbH working with Klaviyo for D2C brands, and before that his own online shop. Founder of Emailfy since 2025, and from December 2025 to July 2026 also a freelance consultant and account manager at Retention Only, leading projects and teams. Works in his clients’ Klaviyo accounts himself and writes every post from this hands-on experience.