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Channels and integrations around email marketing

Email is not the only way to reach your customers. This section is about channels like WhatsApp that you can use in Klaviyo alongside email: what they are suitable for in an online shop, what they cost and which consent rules apply.

Articles in Channels and integrations

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  1. Channels and integrations

    WhatsApp marketing for e‑commerce: is it worth it?

    WhatsApp marketing for online shops: how WhatsApp works in Klaviyo, when it pays off for a shop, what it costs and which opt-in rules Meta sets.

    5 min readSzymon Wolowicz

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Portrait of Szymon Wolowicz

Szymon Wolowicz

Founder, Emailfy · 10 articles

In email and CRM marketing for e-commerce since 2023. From 2024 to 2025, CRM specialist at ondevi GmbH and MAILODY GmbH working with Klaviyo for D2C brands, and before that his own online shop. Founder of Emailfy since 2025, and from December 2025 to July 2026 also a freelance consultant and account manager at Retention Only, leading projects and teams. Works in his clients’ Klaviyo accounts himself and writes every post from this hands-on experience.