Klaviyo flows and automation for online shops
Flows are automated email sequences that respond to your customers’ behaviour, from their first visit to their repeat purchase. Here we explain which flows a shop needs first, how they are structured and what to watch out for with timing and exclusions.
Articles in Flows and automation
3 articles- Flows and automation
Post Purchase Flows: from buyer to loyal customer
Post Purchase Flows for Shopify stores: order emails, Bounce Back, reviews, cross-sell, refill, winback and birthday, with trigger and email sequence.
- Flows and automation
Pre Purchase Flows: from visitor to buyer
Pre Purchase Flows for Shopify stores: Welcome, Browse, Cart, Checkout and reactive flows with trigger, email sequence and rules against duplicate emails.
- Flows and automation
Advanced Email Flows: the ecosystem that holds everything together
Advanced Email Flows in Klaviyo: VIP, Re-Engagement, Sunset and subscription flows, plus the architecture of filters, exclusions and re-entry times.
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Who writes about this
Szymon Wolowicz
In email and CRM marketing for e-commerce since 2023. From 2024 to 2025, CRM specialist at ondevi GmbH and MAILODY GmbH working with Klaviyo for D2C brands, and before that his own online shop. Founder of Emailfy since 2025, and from December 2025 to July 2026 also a freelance consultant and account manager at Retention Only, leading projects and teams. Works in his clients’ Klaviyo accounts himself and writes every post from this hands-on experience.